Honda North America, Inc. – Corporate Social Responsibility Report FY 18 (ending March 30, 2018)
Honda seeks to be a company that society wants to exist, creating products and technologies that improve the lives of people, while minimizing the environmental impacts of our products and business operations to ensure a sustainable future for society. Honda is committed to making positive contributions to the communities where we live and do business; to socially responsible business practices; and to the promotion of diversity in our workforce and supply chain.
Here are details of our key initiatives in the areas of the environment, diversity, community and safety for our fiscal year April 1, 2017-March 30, 2018 (FY 18).
Honda and Acura automobiles had a fleet-average unadjusted fuel economy of 38.7 mpg, which is 19.8% better than the industry average. In addition, three dealerships achieved electric grid-neutral status and Honda’s Green Dealer Program resulted in a total annual reduction of nearly 25,000 tons of CO2 in 2017. Our Honda Clarity series was named Green Car of the Year® by Green Car Journal.
During the Team Honda Week of Service, Honda’s companies, dealers and suppliers conducted 450 coordinated service activities across North America in 2017. Honda’s four philanthropic foundations awarded 136 grants to a variety of nonprofit organizations across North America, including significant contributions to health care institutions and STEM education. Honda’s newest foundation, the Honda Marine Science Foundation, awarded three grants to support its mission of marine ecosystem restoration and climate change resilience.
Oakwood University was crowned champion of the 2017 Honda Campus All-Star Challenge. In 2017, four Historically Black Colleges and Universities earned a total of $145,000. Honda awarded a total of $200,000 to HBCUs that participated in the Honda Battle of the Bands in 2018.
Toward Honda’s goal of a zero-collision society, Honda Sensing® and AcuraWatch™ applications more than doubled in 2017.
Please see the North American Environmental Report for the most recent update on Honda’s environmental initiatives.
Honda Battle of the Bands (HBOB) – Honda provides Historically Black College and University (HBCU) marching bands with an once-in-a-lifetime opportunity to deliver a dynamic performance on a national stage.
-The 16th annual HBOB Invitational Showcase featured performances by eight HBCU marching bands. (January 2018)
-Honda awarded a total of $200,000 to participating HBCUs in 2018, with more than $2.5 million in music education grants cumulatively awarded to HBCUs since the program’s inception. Over the past 16 years, 37 different HBCUs have presented marching band performances at HBOB invitational showcase events.
-Brian “Blue” Smith, founder of the BlueHeart Foundation, was named the 2018 HBCU Power of Dreams Award winner for his service to the community.
-An HBCU College Fair hosted over 7,000 attendees to discuss admissions and scholarship opportunities.
Honda Campus All-Star Challenge (HCASC) – HCASC is a National Quiz-Bowl Championship that highlights and recognizes the academic talents of HBCU students. In 2019, Honda will celebrate 30 years of HCASC.
-Oakwood University was crowned the winner of the 2017 National Championship Tournament, earning a $75,000 grant for the school. Runner-up Bowie State University earned a $30,000 grant, while third and fourth place finishers – Florida A&M University and Tuskegee University – earned $20,000 each. (April 2017)
-In 2017, four schools earned a total of $145,000. Over the past 29 years, HCASC has awarded more than $9 million in grants to 88 schools.
-In 2017, over 10,000 students participated in HCASC. Over its history, 125,00O alumni students have participated in the competition.
Collegiate Women Sports Awards (CWSA) Sponsored by Honda for more than 30 years, the CWSA honors the nation’s top NCAA women athletes for their superior athletic skills, leadership, academic excellence and eagerness to participate in community service.
Hispanic Scholar Awards Breakfast – A Partnership with the Hispanic Scholarship Fund.
– Sixteen outstanding Latino undergraduate students from around the country were honored for academic excellence by Honda North America, Inc. and the Hispanic Scholarship Fund (HSF) at the annual Scholar Awards Breakfast. Each student received a scholarship of up to $5,000 to help pay for tuition, books and living expenses and the opportunity to interview for Honda’s summer internship program. (August 2017)
The National Association of Minority Automobile Dealers (NAMAD) presented Honda with six awards at the third-annual Diversity Volume Leadership Awards in Detroit. The Honda Civic was recognized as the top overall vehicle among ethnic buyers, as well as the top vehicle in three individual customer categories: Ethnic, Millennials and the Western region. The Honda Accord was selected as the top vehicle among ethnic buyers in the Mideast region. The Honda GROM was selected as the top Ethnic Sport Bike. (January 2018)
Abrego Future Scholars Program
– To support Latino students during their critical first year of studies at California State University, Fullerton (CSUF), the 30th annual Hispanic Scholarship Golf Tournament raised more than $200,000 for the Abrego Future Scholars Program. American Honda Motor Co., Inc. has been a presenting sponsor of the tournament since 2005. (April 2017)
Partnership with Thurgood Marshall College Fund
– Honda initiated an annual scholarship fund for students pursuing educations in the fields of engineering, supply chain and manufacturing at HBCUs. The initial donation of $25,000 will be administered through the Thurgood Marshall College Fund (TMCF). In addition to the financial support, scholarship recipients will be invited to interview for internships and co-op positions at Honda operations. (February 2018)
Team Honda Week of Service – A week of coordinated community service activities by Honda companies, dealers and suppliers.
– More than 20,000 volunteers participated in the second annual Team Honda Week of Service. Service projects consisted of 450 coordinated group volunteer activities in 43 states, as well as Canada and Mexico. (June 2017)
– In 2017, volunteers collected more than 54 tons of food and nearly 1,000 bags of trash and served more than 162,000 meals.
– Since its inception, volunteers have served 200,000 meals, donated 11,000 health kits and provided school supplies to 2,500 children.
Eagle Rock School & Professional Development Center – Founded and funded solely by American Honda, Eagle Rock School, a residential high school in Estes Park, Colorado, opened its doors in 1993 with a mission to help the most disengaged students find their way back to education. Its Professional Development Center works with educators across the country to make the high school experience more engaging for young people.
– “All Who Dare,” an hour-long documentary showcasing the school’s 24-day wilderness experience for all incoming students, was screened in Colorado, Los Angeles and Washington, D.C. (September 2017-March 2018)
Pediatric Brain Tumor Foundation (PBTF)/Ride for Kids™ – The PBTF is the world’s largest non-profit funder of research into childhood brain tumors, the top cause of cancer death in children. Ride for Kids™ is the longest-running, most successful motorcycle ride charity event in the nation and Honda has sponsored it since 1991.
– Thirty Ride for Kids™ events were held in 2017 to benefit PBTF.
– The first 2017 Honda Civic Type R was auctioned off with $200,000 proceeds to benefit PBTF. (June 2017)
– Honda donated $100,000 to Children’s Hospital of Orange County and PBTF as part of a social media campaign in which an augmented reality holiday card brought messages to life for children battling serious illnesses. (December 2017)
Honda Classic Cares – The charitable arm of The Honda Classic PGA tournament, was established to contribute net proceeds from tournament and special event programs to South Florida 501(c)(3) organizations through Children’s Healthcare Charity. American Honda is the longest-standing title sponsor on the PGA TOUR.
– The tournament awarded a record $3.63 million to South Florida children’s charities. (June 2017)
– American Honda and The Honda Classic golf tournament sponsored an intimate performance by jazz star Kenny G for hospitalized children at Nicklaus Children’s Hospital in Miami, Florida. (February 2018)
Philanthropic Foundations – Each year, Honda’s four North American-based foundations – the American Honda Foundation, the Honda of America Mfg. Foundation, the Honda Canada Foundation and the Honda Marine Science Foundation – provide grants to non-profit organizations that meet certain criteria. They are Honda’s philanthropic arms in the communities.
American Honda Foundation –The foundation funds programs focused on youth and scientific education. The foundation awarded 33 grants, including grants to the following organizations:
– America On Track, Brighter Futures for Children of Prisoners
– Citizen Schools, Deepening the Impact of STEM Learning in New York City Towards Building A 21st Century Workforce
– Keep Tampa Bay Beautiful, Environmental Education Program
– PBS SoCal, Ready to Learn-STEM
– NJ LEEP, College-Bound Program
– Red Hook Initiative
– College of Charleston
Honda of America Mfg. Foundation – Priority is given to projects that sustain communities, enhance the quality of life and educate youth. The foundation awarded 62 grants in FY 2018 , including the following:
– $1 million to Nationwide Children’s Hospital to establish the Honda Center for Gait Analysis and Mobility Enhancement designed to enhance pediatric mobility. (June 2017)
– $1.8 million total charitable donation to three local community hospitals in Ohio. The commitment includes $600,000 each to Mary Rutan Hospital in Bellefontaine, Wilson Memorial Hospital in Sidney and Memorial Hospital of Union County in Marysville. (June 2017)
– Significant awards in FY 2018 to the Columbus Festival Latino, Children’s Hunger Alliance and Franklin Park Conservatory & Botanical Gardens.
The Honda Canada Foundation – The foundation supports people and organizations that focus on its four pillars: Family, Environment, Engineering and Education. It awarded 12 grants in 2017, including the following:
– A donation of $100,000 to the Canadian Red Cross in support of the Spring Flood Appeal for use during relief and recovery efforts in the Province of Quebec, which has been affected by devastating floodwaters. (May 2017)
– A $4 million charitable donation to the Stevenson Memorial Hospital Foundation. The donation will support the purchase of life-saving medical equipment and the complete redevelopment and revitalization of the community hospital (June 2017)
– A $750,000 donation in support of the Matthews House capital campaign, as they expand their valuable services to families in South Simcoe, Ontario. (October 2017)
Honda Marine Science Foundation – Honda established the Honda Marine Science Foundation in 2016 to support marine ecosystem restoration and address the impact of humans and climate change on oceans and intertidal areas. The foundation awarded three grants in FY 18, including:
– San Francisco Bay Transition Zone Restoration Project in Northern California
– Sunlight Shores Living Shoreline Restoration Project in Puget Sound, Washington
– Upper Newport Bay Living Shorelines Project in Southern California
Tournament of Roses – Honda has collaborated with the Tournament of Roses for 57 years and served as presenting sponsor of the Rose Parade since 2011.
– Honda led the 129th Rose Parade with its float entry, “Power of Dreams Express.” The float brought together Honda’s philanthropic partner organizations and volunteers to highlight the parade theme, “Making a Difference.” (January 2018)
Honda Sensing® – Honda is a leader in the deployment of advanced safety and driver-assistive technologies that underpin the company’s efforts to achieve a “zero-collision society” and that serve as a technological and perceptual bridge to the highly automated vehicles of the future.
– Toward Honda’s goal of a zero-collision society, the company is broadly applying Honda Sensing® advanced safety and driver-assistive technologies, now on more than one million vehicles on U.S. roads. Honda Sensing® will be standard on all 2022 model-year vehicles.
– Honda Sensing® applications more than doubled in 2017 vs. 2016
– Honda Sensing® applied on 69% of 2018 model-year vehicles
– Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.
Colton Rider Education Center – Honda Rider Education Centers are unique sites specifically designed for motorcycle, ATV and Side by Side training and instruction.
– The centers teach over 11,000 riders a year, and classes are for riders of all ages—from six years old to adult. Honda Rider Education Center in Colton, California was the first Rider Education Center built.
– Honda companies across the U.S. raised $2 million for United Way during its 2017 campaign.
– More than 280 golfers attended the 30th annual South Bay Classic, presented by American Honda Motor Co., Inc. and Japan Business Association. The charity golf tournament helped raise money for drug abuse prevention, education and counseling programs. (August 2017)
– The Honda family of companies in the U.S. provided in-kind support for those affected by hurricanes Harvey and Irma. Honda donated 50 water pumps and 600 portable generators, valued at approximately $650,000, to the American Red Cross. Honda also pledged $100,000 to the American Red Cross in support of Hurricane Harvey relief efforts. (September 2017)
– The TOMODACHI Initiative and Honda Motor Co., Ltd. announced the establishment of the “TOMODACHI Honda Global Leadership Program,” which will be fully funded by Honda and scheduled to take place for three years, from 2018 to 2020. (February 2018)