Honda’s Corporate Social Responsibility Report
Honda North America, Inc. – Corporate Social Responsibility Report FY 19 (ending March 30, 2019)
Honda’s mission is creating products and technologies that improve the lives of people, while minimizing the environmental impacts of our products and business operations to ensure a sustainable future for society. Honda is committed to making positive contributions to the communities where we live and do business; to socially responsible business practices; and to the promotion of diversity in our workforce and supply chain.
Here are details of our key initiatives in the areas of the environment, diversity, community and safety for our fiscal year April 1, 2018-March 31, 2019 (FY 19).
From an environmental perspective in 2018, Honda earned U.S. Environmental Protection Agency (EPA) ENERGY STAR® ratings for several of its plants and became the first automaker to introduce a program for monitoring the charge of electric or hybrid models to its Honda Fit EV customers.
Honda continued its long-time support of Historically Black Colleges and Universities (HBCUs) through its Honda Battle of the Bands and Honda Campus All-Star Challenge programs. In addition, Honda added a new HBCU initiative this year: a scholarship program with the Thurgood Marshall College Fund. Honda also hosted the National Urban League’s Youth Leadership group at its Ohio location, supported the organization’s conference in Columbus, Ohio, and solidified its partnership by naming Cathy McEvilly, senior vice president and general counsel of Honda North America, Inc., to the organization’s Board of Directors.
The Team Honda Week of Service resulted in 560 coordinated volunteer service projects in 48 states, as well as Canada and Mexico. Eagle Rock School & Professional Development Center, a residential high school founded and solely funded by Honda, celebrated its 25th anniversary. Honda also rang in 2019 and its 60th anniversary celebration with the lead float in the 130th Rose Parade® highlighting many community and education programs supported by the company.
Additionally, Honda received Premarket Notification from the U.S. Food and Drug Administration (FDA) for its Walking Assist Device, an externally-worn device developed to support people with reduced walking abilities.
Please see the North American Environmental Report for the most recent updates on Honda’s environmental initiatives. In addition, here are a few highlights:
EPA ENERGY STAR – Four Honda manufacturing plants earned 2018 U.S. EPA ENERGY STAR Certification for Outstanding Energy Efficiency. Honda earned new certification for the Anna Engine Plant (AEP), as well as continuing certifications for the Marysville and East Liberty automobile plants of Honda of America Mfg., and Honda Manufacturing of Indiana (HMIN). (March 2019)
Honda SmartCharge™ – Honda introduced the Honda SmartCharge™ beta program that allows electric vehicle customers to reduce the environmental footprint of charging their car while earning monetary rewards. Honda is piloting the program among Honda Fit EV customers with the potential to roll it out to other models in the future. (June 2018)
Greenest Vehicles – The 2019 Honda Clarity Electric and 2019 Honda Insight were both named by the American Council for an Energy-Efficient Economy (ACEEE) to its “Greenest Vehicles of 2019” list. (January 2019)
Honda Battle of the Bands (HBOB) – Honda provides Historically Black College and University (HBCU) marching bands with an once-in-a-lifetime opportunity to deliver a dynamic performance on a national stage.
• With the HBOB program on hiatus in FY19, Honda maintained its commitment to the HBCU community by awarding $200,000 in grants to HBCUs that participated in the 2018 HBOB program. Since the program’s inception, more than $2.5 million in music education grants have been awarded to HBCUs.
• In addition to the grants, Honda supported the marching bands from Alabama State University and Florida A&M University as they participated in the 2019 Rose Parade® in Pasadena, California on New Year’s Day. Honda also invited 60 band members representing seven additional HBCUs to perform on the Honda “Celebration of Dreams” float.
Honda Campus All-Star Challenge (HCASC) – HCASC is America’s premier academic quiz competition for Historically Black Colleges and Universities.
Highlights from the 2018 event included:
• Jackson State University won the 2018 National Championship Tournament, earning a $75,000 grant for the school. Runner-up Spelman College earned a $30,000 grant, while third and fourth place finishers –Morehouse College and Oakwood University – earned $20,000 each. (April 2018)
• Four schools earned a total of $145,000. Since its inception in 1989, HCASC has awarded more than $9 million in grants to 88 schools.
• More than 10,000 students participated in HCASC in 2018. Over its history, 135,000 alumni students have participated in the competition.
In 2019, Honda celebrates the 30th anniversary of this prestigious program.
Collegiate Women Sports Awards (CWSA) – Sponsored by Honda for more than 30 years, the CWSA honors the nation’s top NCAA women athletes for their superior athletic skills, leadership, academic excellence and eagerness to participate in community service.
• Simone Manuel, an Olympian and senior on the Stanford University Swimming & Diving team, was named the 2018 Collegiate Woman Athlete of the Year. She was presented with the prestigious Honda Cup during the live CWSA broadcast on CBS Sports. (June 2018)
Hispanic Scholarship Fund (HSF) – Honda associates attended the Hispanic Scholarship Fund (HSF) STEM Summit in San Jose, Calif., seeking to connect with the brightest students in their fields and share career opportunities that exist at Honda. Held annually in September, this Science, Technology, Engineering, and Math conference provides the best and brightest HSF STEM scholars an inside track to career success. (September 2018)
National Urban League – As the title sponsor of the National Urban League Youth Leadership Summit, Honda hosted more than 300 students at its plants in Ohio. Cathy McEvilly, senior vice president and general counsel for Honda North America, Inc., was appointed to a three-year term on the National Urban League Board of Trustees. (July 2018)
National Association of Minority Automobile Dealers (NAMAD) – Honda received four Diversity Volume Leadership Awards, including Top Overall Ethnic Vehicle for the Honda Civic, America’s retail best-selling car in 2018, from NAMAD during the 2019 North American International Auto Show.
Named the Top Overall Ethnic Vehicle by NAMAD and IHS Markit, as well as top ethnic vehicle in the West region, the 2018 Honda Civic was also the overall volume leader with Hispanic buyers. The 2018 Honda Pilot was the volume growth leader among Asian Pacific Islanders, while the Honda Grom motorcycle won for Top Ethnic Sport Bike. (January 2019)
Abrego Future Scholars Program – To support Latino students during their critical first year of studies at California State University, Fullerton, the 30th annual Hispanic Scholarship golf tournament raised $104,000 for the Abrego Future Scholars Program. American Honda Motor Co., Inc Motor Co., Inc. has been a presenting sponsor of the tournament since 2005. (April 2018)
Thurgood Marshall College Fund (TMCF) – In partnership with TMCF, Honda awarded scholarships to five HBCU students for the 2018-19 academic year. The awards are part of an annual scholarship fund Honda established in 2018 to support students pursuing an education in engineering, supply chain management and manufacturing-related fields. (September2019)
Team Honda Week of Service – Honda companies, dealers and suppliers come together each year for a week of coordinated community service activities. Highlights for third-annual event included:
• More than 22,000 volunteers
• 560 coordinated volunteer service projects in 48 states, as well as Canada and Mexico
• More than 65 tons of food collected; and more than 409,090 meals served (June 2018)
• Nearly 1,154 bags of trash collected
Volunteers have served 600,000 meals, donated 120 tons of food to people in need and donated 2,350 pints of blood since the project’s inception in 2016.
Eagle Rock School & Professional Development Center – Founded and funded solely by American Honda Motor Co., Inc, Eagle Rock School is a residential high school in Estes Park, Colorado that opened its doors in 1993 with a mission to help the most disengaged students find their way back to education. The school’s Professional Development Center works with educators across the country to make the high school experience more engaging for young people.
• Eagle Rock marked its 25th anniversary with an on-campus celebration with current students, staff, alumni and supporters. (June 2018)
Pediatric Brain Tumor Foundation (PBTF)/Ride for Kids™ – The PBTF is the world’s largest non-profit funder of research into childhood brain tumors, the top cause of cancer death in children. Sponsored by Honda since 1991, Ride for Kids™ is the longest-running, most successful motorcycle ride charity event in the nation.
• In 2018, Ride for Kids celebrated its 35th anniversary with 27 rides from coast-to-coast, starting with the SoCal Dual Sport and Adventure Ride for Kids on April 14 and concluding in October with the Los Angeles Ride for Kids at American Honda Motor Co., Inc’s headquarters. (October 2018)
• In advance of this year’s Los Angeles Ride for Kids, American Honda Motor Co., Inc hosted a silent auction and sale, with proceeds benefitting PBTF. Several departments donated merchandise for the fundraiser, generating $15,915 for the Ride for Kids campaign. (September 2018)
• For the holiday season, Honda used virtual reality to create a one-of-a-kind winter wonderland in “The Magic Snow Globe,” an interactive world personalized for patients at the Children’s Hospital of Orange County (CHOC Children’s). As part of this campaign, Honda donated $50,000 to both CHOC Children’s and the Pediatric Brain Tumor Foundation. (December 2018)
Honda Classic Cares – The charitable arm of The Honda Classic PGA TOUR golf tournament was established to contribute net proceeds from tournament and special events to South Florida 501(c)(3) organizations through Children’s Healthcare Charity. American Honda Motor Co., Inc is the longest-standing title sponsor on the PGA TOUR.
• In June 2018, the tournament awarded a record $4.55 million to South Florida charities.
Philanthropic Foundations – Each year, Honda’s four North American-based foundations – the American Honda Motor Co., Inc Foundation, the Honda of America Mfg. Foundation, the Honda Canada Foundation and the Honda Marine Science Foundation – provide grants to non-profit organizations that meet certain criteria. They are Honda’s philanthropic arms in their respective communities.
American Honda Motor Co., Inc Foundation –The foundation funds programs focused on youth and scientific education. The foundation awarded 30 grants, including significant grants to the following organizations:
• Children, Youth and Family Collaborative
• Education Outside
• Rocking the Boat, Inc.
• Trips for Kids
• American Indian Services
• BioBus, Inc.
• Neighborhood House of Milwaukee, Inc.
Honda of America Mfg. Foundation – Priority is given to projects that sustain communities, enhance quality of life and educate youth. The foundation, along with Honda of America Mfg., Inc. awarded 86 grants in FY 2019, including:
• Mary Rutan Foundation – The Northpointe Project
• The Avalon Uptown Theatre Renovation
• The Nationwide Children’s Hospital Foundation
• Simon Kenton Pathfinders, Urbana-Bellefontaine Connector
• Tri-Rivers Career Center, RAMTEC Robotics and Automation K to Gray program
• Union County Hospital Association, Memorial 2020 Project
• Mid-Ohio Foodbank
The Honda Canada Foundation – The foundation supports people and organizations that focus on four pillars: Family, Environment, Engineering and Education.
The foundation announced a $50,000 donation to the Nottawasaga Valley Conservation Authority to build a new, accessible pathway in Riverdale Park, Alliston’s premier community park, to commemorate two significant production milestones. (October 2018)
Honda Marine Science Foundation – Honda established the Honda Marine Science Foundation in 2016 to support marine ecosystem restoration and address the impact of humans and climate change on oceans and intertidal areas. The foundation awards grants once a year, focusing on research projects that advance the understanding and implementation of living shorelines.
Tournament of Roses – Honda has collaborated with the Tournament of Roses for 57 years and served as presenting sponsor of the Rose Parade since 2011.
• Honda rang in the New Year and its 60th anniversary celebration with the lead float in the 130th Rose Parade, presented by Honda, in Pasadena, Calif. “Celebration of Dreams,” paid tribute to Honda’s heritage in the U.S. and its dreams for the future. The 25-foot tall float was shaped like a giant birthday cake to mark the occasion, complete with special “candles”— 60 members of Historically Black College and University (HBCU) marching bands, highlighting Honda’s long-term commitment to HBCUs. (January 2019)
National Highway Transportation Safety Association (NHTSA) Ratings – The 2019 Honda HR-V and 2019 Acura MDX and Acura MDX Sport Hybrid achieved 5-star overall crash safety rating from NHTSA, the agency’s highest rating. (August 2018)
Insurance Institute for Highway Safety (IIHS) Safety Ratings
• The Honda CR-V for the 2018 and 2019 model years has earned the IIHS highest pedestrian detection and crash prevention rating of “Superior” based on new testing of CR-V’s available Honda Sensing® suite of safety and driver-assistive technologies.
• IIHS has awarded the 2019 Honda Ridgeline a TOP SAFETY PICK rating when equipped with optional front crash prevention and specific headlights. (March 2019)
Smart Intersection – Honda demonstrated its “Smart Intersection” technology using vehicle-to-everything (V2X) communication to reduce traffic collisions at roadway intersections. Developed in partnership with the City of Marysville, Ohio, as part of the 33 Smart Mobility Corridor project, the pilot project addresses the limitations of on-board vehicle sensors in addressing traffic collisions at roadway intersections. (October 2018)
Towards it goal of creating a collision-free society, Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.
Colton Rider Education Center – Honda Rider Education Centers are unique sites specifically designed for motorcycle, ATV and Side-by-Side training and instruction. The centers teach over 11,000 riders a year, and classes are for riders of all ages—from six years old to adult. The Honda Rider Education Center in Colton, California was the first Rider Education Center built.
Honda was part of the USA Science and Engineering Festival in Washington, D.C. where it demonstrated what is possible when people use knowledge to turn ideas and dreams into reality. Honda’s humanoid robot ASIMO and the personal mobility device UNI-CUB were the centerpiece of Honda Robotics demonstrations before 300,000 students. (April 2018)
Honda associates and the company donated nearly $2 million in 2018 to the United Way. Honda’s Ohio United Way campaign, comprising several Honda companies, raised nearly $1.3 million to support the needs of Honda’s communities and neighbors in Ohio.
On behalf of the Honda family of companies in the U.S., Honda companies impacted by Hurricane Florence donated a total of $200,000 to their local Red Cross affiliates. Donations came from Honda of South Carolina Mfg., Honda Aircraft Company, Honda Aero and Honda Power Equipment Mfg. (September 2018)
Twenty students from Japan experienced the Power of Dreams during a two-week visit to the U.S. for the TOMODACHI Honda Global Leadership Program. The three-year program, building on the success of the TOMODACHI Honda Cultural Exchange Program, gave students a chance to visit Honda operations in California and Ohio while focusing on leadership and the Power of Dreams. (September 2018)
Honda received Premarket Notification from the U.S. Food and Drug Administration (FDA) for its Walking Assist Device, an externally-worn device developed to support people with reduced walking abilities. This FDA clearance is mandatory for commercial distribution of the device, although Honda has yet to announce any business plans for technology. (January 2019)