Accord is Top Pick Among Ethnic Car Buyers
January 17, 2017 – Honda received seven awards at the second annual Diversity Volume Leadership (DVL) ceremony, which highlights the impact ethnic car buyers have on the auto industry.
The awards held this month in Detroit, Mich., are based on new vehicle registrations with ethnic, women and millennial consumers
This year, the National Associates of Minority Automobile Dealers and IHS Markit honored American Honda with the “Top Overall Ethnic Vehicle” DVL Award. “Top Overall Ethnic Vehicle” is the most sought-after Diversity Volume Leadership honor for automotive brands dedicated to driving sales leadership with Asian, Native American, Hispanic and African American car buyers.
The awards also honored leadership in in different regions and among different consumer categories. Honda won awards for:
- The Honda Accord was named “Top Overall Ethnic Vehicle” as well as “Ethnic Volume Leader” for the Mideast region and the “Top Vehicle” for Asian-Pacific Islanders.
- The Honda Civic was named the “Ethnic Volume Leader” for the Western region and “Top Ethnic Millennial Vehicle.”
- The Honda CR-V was named the “Top Women’s Vehicle.”
- The Honda HR-V was recognized as the “Volume Growth Leader” for women.