Honda Canada has launched a bold new environmental campaign entitled ‘Driven to Reduce Emissions Since 1948’, designed to help Canadian consumers reduce their personal carbon footprint.  A first of its kind, the awareness campaign posts government-verified vehicle CO₂ emission ratings directly on Honda.ca for every model Honda sells in Canada. 

Similar to food service providers listing caloric information offering product transparency, vehicle Emission Indicator badges display the grams per kilometre driven emission rating, supporting informed purchase decisions for consumers. The campaign also educates Canadians on Honda’s global philosophy and vision of reducing overall CO₂ emissions from its products and all aspects of its business and manufacturing operations.

According to the latest Green House Gas (GHG) report issued by Environment and Climate Change Canada for 2017, Honda Canada’s vehicle fleet had the best overall fuel economy in the industry and emitted less CO₂ than the average among internal combustion engine manufacturers.¹ 

“Bringing CO₂ emission information to consumers’ attention aligns with our belief that lowering emissions of vehicles on the road in Canada is the best way for us to help combat climate change,” said Dave Gardner, President and CEO of Honda Canada Inc. “Our customers can still choose to drive a Honda vehicle for all of the traditional benefits we bring to the market, such as dependability, quality and reliability, while now being aware of their impact on the environment.”

As society moves towards a more electrified future, the company aims to electrify two-thirds of its global auto sales by 2030. In order to achieve those targets, Honda is taking a measured approach to transitioning from producing mainly internal combustion engines to vehicles equipped with gasoline-hybrid powertrains.

Click on the video below to learn more about this new initiative.