Honda Power Equipment, a business unit of American Honda Motor Co., Inc., has announced the launch of a new public service campaign, Honda Heroes – a program created to recognize individuals who perform voluntary, selfless acts, while using Honda power products to benefit others.

Honda Power Equipment markets a complete range of outdoor power products including generators, walk-behind and robotic lawn mowers, pumps, snow blowers, tillers, and string trimmers for residential, commercial and rental applications.

“A Honda Hero may be a neighbor who mows the lawns of breast cancer patients. It could be a colleague who transported a truckload of generators to power communities devastated by a hurricane, or perhaps it’s a relative who uses a tiller to prepare a community garden,” said Nina Bryson, Advertising Manager, Honda Power Equipment. “Honda Heroes go above and beyond, working to make communities better. Through this new awareness campaign we want to turn the spotlight on these selfless individuals and recognize them for their powerful contributions to society.”

Starting April 25, 2019, Honda Power Equipment encourages consumers to participate in the Honda Heroes initiative by sharing stories and experiences of eligible candidates—detailing what makes these heroes unique, along with their specific accomplishments using power equipment products that have had a positive impact on the lives of others.

Complete information about the nomination process, rules and regulations are available at https://powerequipment.honda.com/honda-heroes. Nominations will be accepted through March 31, 2020 and winners will be awarded Honda power products, including generators and lawn mowers, in addition to $1,000, as part of the recognition. Honda Power Equipment will choose up to six Honda Heroes in 2019 and winners will be featured on the company’s website as well as on Honda social media channels.