Jesus Dueñas, an avid environmentalist and an equipment services team leader at the Honda Anna Engine Plant in Ohio, is the latest subject of the What Makes a Honda is Who Makes a Honda video series.

Dueñas and several friends started an organization known as Amigos de la Montaña (Friends of the Mountain) to plant trees on a mountain in his hometown of Patamban, Michoacán, Mexico. Areas of the mountain had been deforested over time and Dueñas decided to take action. Since 2010, he has traveled to Mexico yearly to plant trees and each year Amigos de la Montaña has grown both in the number of volunteers and trees planted. This year, 600 volunteers planted more than 15,000 trees.

“Many people think that your actions have no impact. I’m a true believer that little by little, one person can make a difference,” said Dueñas, who has worked for Honda of America Mfg., Inc. for five years.

The Who Makes a Honda video series focuses on Honda associates who live out the company’s commitment to The Power of Dreams, a global theme that encourages Honda associates to conceive ideas that will create new value for customers and society and then show the determination required to bring those dreams to life. In addition, the video series spotlights the inspiring efforts of Honda associates in their work and in the community.