Honda Battle of the Bands

A near capacity crowd rocked the Georgia Dome at the 14th annual Honda Battle of the Bands (HBOB) Invitational Showcase with others viewing via the first live stream of the event which reached all 50 states and 40 countries. The annual marching band event for Historically Black Colleges and Universities (HBCUs) provided eight top marching bands with a once-in-a-lifetime opportunity to deliver a dynamic performance on a national stage, while earning grants and positive attention for their respective institutions.

Highlights of the Invitational Showcase included dynamic mixes of music–new and old–and dance choreography on a whole new level. Hometown legend Ludacris returned to HBOB to perform for the second time and had the crowd on its feet with hands in the air throughout his performance. Singer Musiq Soulchild also thrilled the crowd with a surprise guest performance.

“Honda Battle of the Bands is a once-in-a-lifetime experience that helps HBCU student musicians showcase their talent and discover their greatness, both on and off the field,” said Steve Morikawa, Vice President, Corporate Community Relations, American Honda. “Honda is proud to have a longstanding relationship with America’s HBCUs, and is honored that many students consider this event a highlight of their collegiate experience.”

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