Honda’s 2022 Rose Parade® Float Inspires Young People to Follow Their Dreams
As presenting sponsor of the Rose Parade® for the 12th consecutive year, Honda will inspire young people to follow their dreams with its "Believe and Achieve!" float. With four Honda women associates aboard, the float will celebrate science, technology, engineering, arts and math (STEAM) education by depicting a young girl whose dreams have taken flight with a rocket pack she designed and built through her own efforts, ingenuity and passion.
Honda believes in encouraging the dreams of young people and creating opportunities for them to succeed. Honda has made STEAM education and career readiness top priorities so that young people – like the aspiring engineer depicted on the float – can fulfill their dreams and reach their own life`s potential.
With its North American regional headquarters in Torrance, Honda is the largest automaker in Southern California. The company employs talented engineers at its manufacturing and research and development facilities in America – including three R&D facilties in the Greater Los Angeles area.
Honda Float Celebrates Women in STEAM Careers
Honda`s "Believe and Achieve!" float also features four Honda associates who embody The Power of Dreams and are currently working in STEAM-related fields. The Honda float riders are Sue Bai, Nicole Harvel, Melanie Morimoto and Yolanda Pate, who work at Honda locations in Michigan, South Carolina, California and Alabama, respectively, where they focus on advanced vehicle safety research, vehicle manufacturing and product quality.
Virtual Parade Flyover Snapchat Filter
On New Year`s Day, Honda will offer parade attendees and at-home viewers the opportunity to virtually fly over the parade route using a custom Snapchat filter. Drawing inspiration from the scene depicted on the float, the filter will enable users to embrace their inner engineer as they don a virtual helmet and goggles, assemble a jet pack and fly over a portion of the parade route. Honda also will host parade-related content on its TikTok, Instagram and Twitter channels.
Official Parade Pace and Sound Vehicles
Pacing the 2022 Rose Parade presented by Honda is the new Acura NSX Type S, the ultimate expression of Acura`s commitment to Precision Crafted Performance. With final design completed at the Acura Design Studio in Torrance, the NSX was designed and developed by Honda engineers in Raymond, Ohio, and is hand-built exclusively at the company`s Performance Manufacturing Center in Marysville, Ohio using domestic and globally sourced parts. Only 350 of these cutting-edge supercars will be produced, with 300 units destined for U.S. customers.
The first-ever 2022 Honda Passport TrailSport will serve as the Sound Vehicle for the 2022 Rose Parade presented by Honda. The first in what will be a new series of Honda TrailSport vehicles, the refreshed, rugged Passport is equally at home on dirt and mud-strewn trails as it is on the highway and parade route. The new Passport was designed at the Honda Design Studio in Torrance and developed by Honda engineers in Raymond, Ohio. It is produced by associates at Honda`s Alabama Auto Plant in Lincoln, Alabama using domestic and globablly sourced parts.
The float itself will be powered by a specially configured 3.5L V6 engine from Honda.
Supporting STEAM Education
Through philanthropic programs and the involvement of Honda associates, Honda supports numerous STEAM learning opportunities across the U.S. to inspire the next generation of scientists and engineers. This includes:
