What We Believe

Honda Philosophy: A Unique Legacy

One of the most valuable legacies provided by our company’s founders, Soichiro Honda and Takeo Fujisawa, is our Company Philosophy. It comprises a set of values that are shared by all Honda companies and their employees, where everyone at Honda works to realize this philosophy and regard it as the foundation of their actions and decisions.

Company principle

We are dedicated to maintaining a global viewpoint and supplying products of the highest quality at a reasonable price for worldwide customer satisfaction.

Fundamental beliefs

Respect for the individual


Initiative means not to be bound by preconceived ideas, but think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.


Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual’s race, sex, age, religion, national origin, educational background, social or economic status have no bearing on the individual’s opportunities.


The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.

The Three Joys

The joy of buying

The joy of buying is achieved by providing products and services that exceed the needs and expectations of each customer.

The joy of selling

The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.

The joy of creating

The joy of creating occurs when quality products exceed expectations and when everyone involved in the design, development, engineering and manufacturing of Honda products know we have delighted our customers. When quality products exceed expectations, we experience pride in a job well done.

Management policies

  • Proceed always with ambition and youthfulness
  • Respect sound theory, develop fresh ideas and make the most effective use of time
  • Enjoy your work, and encourage open communications
  • Strive constantly for a harmonious flow of work
  • Be ever mindful of the value of research and endeavor