Honda Honored as a National “Highway Safety Hero”

The Advocates for Highway and Auto Safety recently presented Honda with its prestigious “Highway Safety Hero” Award during a ceremony in Washington DC.  The award recognizes Honda’s commitment to introduce advanced vehicle designs that aim to reduce pedestrian injuries and enhance driver visibility.  Honda was the only automaker, as well as the only corporation, recognized at this event.

Honda has led the US automotive industry in the application of safety and driver assistive technologies as standard equipment, including features that aim to reduce pedestrian injuries in a collision. Technology such as collapsible hood hinges and breakaway windshield wiper pivots is focused on reducing severe head injuries, which account for 60 percent of pedestrian fatalities.

In addition, Honda has taken a comprehensive approach to the application of rearview cameras. More than 94 percent of Honda and Acura models sold in the U.S. in 2013 were equipped with standard rearview cameras, and by the 2015 model year, rearview cameras will be standard on all Honda and Acura models. This is unique to the industry.

“For more than a decade, Honda has focused on reducing the threat of injuries to pedestrians as part of our ‘Safety for Everyone’ approach,” said Chuck Thomas, chief safety engineer at Honda R&D Americas, Inc. “As we continue to research other advanced technologies such as vehicle-to-pedestrian sensing technologies, this work will be an integral part of our dream to eliminate motor vehicle collisions entirely.”

Learn more about Honda’s commitment to improved driver visibility in our Safety Issue Brief.

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