Environmental Short Film Series
Honda is always seeking innovative ways to reduce our environmental impact. From designing fuel-efficient vehicles to building our products in the most energy-efficient factories, we consider the environment in all aspects of products’ life cycle. In our new Environmental Short Film Series, we highlight some remarkable initiatives—dreamed up and developed by Honda associates—that are fulfilling our vision for reducing the company’s environmental impact and creating a sustainable future. Keep an eye out for upcoming films in the series, as we’ll be releasing new videos throughout the year.
Paint by Numbers
The first film in the series, Paint by Numbers, tells the story of how Honda engineer Shubho Bhattacharya was inspired to develop technology to reduce the energy needed to operate the auto body-painting system at Honda’s manufacturing plant in Marysville, Ohio. Auto body painting accounts for the most energy use in Honda’s production process. With the help of his fellow associates, Bhattacharya conceived Honda’s Intelligent Paint Technology, which has cut Honda’s North American manufacturing CO2 emissions by about 10,000 metric tons per year. Learn more about this fascinating story.
Every Drop Counts
In Every Drop Counts, a retired plant engineer’s sketch intrigues a team of associates who seek to generate their own energy with a simple but ingenious device. Using spare parts and materials from the plant, the team builds a small-scale hydro power generation system at Honda’s manufacturing plant in Marysville, Ohio. The waterwheel-like gadget captures energy from water as it falls from a cooling tower, cutting the plants CO2 emissions by 77,000 pounds per year.
Never Ending Race
In the early 1970′s, as unprecedented levels of pollution choked the nation’s largest cities, a group of Honda automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles. This new environmental short film, Never Ending Race, tells the story of Honda’s industry-leading efforts to reduce vehicle emissions and how its successful technology demonstration for the state of California led to more stringent exhaust emissions standards. This eventually transformed the automobile industry’s approach to automobile emissions controls and today, as a result, smog-forming emissions from new vehicles are one one-thousandth of 1970 levels. This is the third film in the award-winning Honda Environmental Film Series.