A diverse dealer network is vital to our success.

Over the last 20 years, we have focused our efforts on growing a diverse dealer base that represents the communities where we do business.

To support this, Honda established the Dealer Investment Program, which provides assistance to qualified, ethnic minority dealer candidates who wish to invest in a Honda or Acura dealership. The program lowers financial barriers and provides candidates the opportunity to own and operate a Honda or Acura dealership with an initial investment of 15 percent of the total capital required.

Once a new minority-owned dealer is established, Honda supports the dealer’s growth through our Minority Business Development Department. We provide assistance to develop, increase, and retain successful ethnic minority dealers in the United States, and to support improving minority dealers’ profitability.