Custom 2017 Acura NSX Auctioned in Support of MusiCares Foundation®
Acura extended its long-standing support of musicians and music people as the automaker auctioned a custom 2017 Acura NSX supercar at the 2017 MusiCares Person of the Year Tribute honoring Tom Petty on Feb. 10. All proceeds from the auction of the Acura NSX will benefit the MusiCares charity, which provides people in the music industry with critical assistance in times of need.
“Acura is proud to support members of the music community in need through MusiCares, the charity established by The Recording Academy in 1989 as a safety net for the industry,” said Jon Ikeda, vice president & general manager of Acura. “We sincerely hope the NSX captivated attendees at the MusiCares auction and will help provide vital assistance to the music community.”
The one-of-a-kind MusiCares NSX was customized exclusively for the occasion by NSX Lead Exterior Designer, Michelle Christensen. The MusiCares NSX features a Berlina Black exterior with Ebony interior and Semi-Aniline Full Leather Power Seats. The MusiCares NSX sports premium options such as the Technology Package equipped with ELS Studio Premium Audio, which includes a 9-speaker, 580 watt ELS Studioâ Premium Audio system tuned especially for the NSX by Grammy and Emmy award-winning recording engineer and music producer, Elliot Scheiner; and a Carbon Fiber Interior Sport Package including carbon fiber steering wheel and meter housing.
Acura has a long history in support of music and musicians. Acura has supported the GRAMMY’s MusiCares Foundation for five years, which provides critical assistance to the music community through services and resources covering a wide range of financial, medical and personal emergencies, where each case is treated with integrity and confidentiality.
Music has served as a powerful soundtrack to Acura’s Precision Crafted Performance brand direction through a selection of artists and tracks that share the energy and emotion behind the brand and its vehicles. Music has become an integral part of the brand’s marketing and communication with customers, and can be heard in the most recent campaigns and vehicle communications. Most recently, Beck’s “Wow” headlined the 2017 MDX marketing campaign and Van Halen’s “Runnin’ with the Devil” served as the soundtrack for Acura’s 2016 Super Bowl TV spot, starring the next-generation NSX.